Guess I didn't realize they were releasing these in different physical sizes. All the same base and filament, but different style bulb shape. Going to find a decent fixture to display these. :
Bring vintage style to your smart home with Philips Hue Filament collection | Signify Company Website
Philips Hue Filament 40-Watt EQ A19 Soft White Dimmable Smart LED Light Bulb in the General Purpose LED Light Bulbs department at Lowes.com
Philips Hue White Filament G25 Bluetooth Smart LED Bulb - Amber - Walmart.com
First look: new Philips Hue White Filament lamps - Hueblog.com